Press Release

The Mom's Choice Award® Names Here Comes Ingo Among the Best in Family-Friendly Products

Industry: Book Promotion

Odeta Xheka Visuals is honored to announce that picture book Here Comes Ingo has earned the prestigious Mom's Choice Award®. Having been rigorously evaluated by a panel of MCA evaluators, Here Comes Ingo is deemed among the best products/services for families.

Brooklyn, New York (PRUnderground) March 5th, 2019

The Mom's Choice Award® has named picture book Here Comes Ingo as among the best in family-friendly media, products and services. The MCA evaluation process uses a proprietary methodology in which entries are scored on a number of elements including production quality, design, educational value, entertainment value, originality, appeal, and cost. "I am thrilled to earn the Mom’s Choice Awards Honoring Excellence Seal of Approval,” says Odeta Xheka, the creator of the book. “I know all the great things the MCA does to connect consumers, educators, and caregivers with the best products and services available for families”.

To be considered for an award, each entrant submits five (5) identical samples for testing. Entries are matched to evaluators in the MCA database. Evaluators are bound by a strict code of ethics not only to ensure objectivity, but also to ensure that the evaluation is free from manufacturer influence. The five evaluations are submitted to the MCA Executive Committee for final review and approval. "Our aim to introduce families and educators to best-in-class products and services,” explains Dawn Matheson, Executive Director of the Mom’s Choice Awards. “We have a passion to help families grow emotionally, physically and spiritually. Parents and educators know that products and services bearing our seal of approval are high-quality and also a great value. The MCA evaluation program is designed to incorporate the expertise of scientists, physicians and other specialists; but we also engage parents, children, educators, and caregivers because they are experts in knowing what is best for their families.”

With the evaluation now complete, the testing samples of Here Comes Ingo will be donated to schools, libraries, hospitals and nonprofit organizations.

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